A new large-scale collection called Ambition
13 February 2026
GEPUR
Ukrainian fashion brand GEPUR opens the new fashion season with a large-scale collection called Ambition. This is a manifesto of a modern woman who skillfully combines the roles of strategist, mother, creator and muse. The main message of the campaign, This is your Diva Era, proclaims 2026 as a time when comfort has become the main trend, and clothes - a tool for achieving ambitious goals.